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Drake has destroyed his own single-day streaming record on Apple Music, with his fifth album Scorpion pulling in more than 170 million streams and on Spotify, Scorpion pulled in over 132 million streams in its first 24 hours totalling over 302 Million streams, the company tells The VergeMore Life, Drake’s last project, held the previous record with 89.9 million streams in its first day. Apple says Scorpion now holds both the US and global streaming records for the service, and the debut is the largest single-day streaming total for any album on any streaming service to date. 302

Apple Music was in full promo mode for the release, inserting Drake easter eggs into Siri, and launching a site that lets you make your own Scorpion album cover art with personal photos.

Dani Stephenson, Founder & President of Straight Forward Group said, “Aubrey (Drake) is moulding the landscape of streaming and music consumption, he’s breaking the back on traditional ways of releasing music and pioneering a new way to connect with a wider audience”

Scorpion, which will easily shatter the single-week streaming record of 431 million streams currently held by Post Malone’s Beerbongs & Bentleys, has a strong chance of reaching 1 billion streams in its first week. That total would put the record out of reach for the foreseeable future, or until Drake releases his next project.