In Us

Straight Forward Music Ents Group was founded in 2009 by Dani Stephenson, it started out as an Indie music-media consultancy and talent management company, specialising in all areas of entertainment.  It has since grown into a multi-faceted organisation, which offers, talent management, music publishing, music distribution and music recording studio services globally which now operates in Stockholm, London, Amsterdam and LA which is due to open mid 2018. 

Dani, Founder & President of SF has since had global successes working with many Top40 Billboard artists like Diddy Dirty Money on their hit album “The Last Train To Paris”, Big Sean’s platinum single “Marvin & Chardonnay ft. Kanye West & Roscoe Dash – Finally Famous Album”, Tinie Tempah’s Brit & MOBO award nominated single “Girls Like ft. Zara Larsson – YOUTH Album”, Nevada’s global Top40 hit single “The Mack ft. Mark Morrison & Fetty Wap” and most recently Drake’s hit single “Passionfruit” and “Skepta Interlude – More Life Album” which was the 28th most consumed record of 2017 as well as many more.

Virgin EMI UK’s President Ted Cockle recently announced an exclusive A&R agreement with Straight Forward Recordings, Dani Stephenson, to build on the label’s successful track record of breaking global artists and hit records.

Cockle said, ”Dani’s energy could light up a city. He doesn’t see any borders to music, he’s constantly on the hunt to make or find global hit records. We’re delighted that Dani, Maejor, Nevada and the Straight Forward Recordings operation will now work alongside Virgin EMI.”


Genres: Reggaeton, Pop, Dance, Rhythmic, Afro Beats, Hip-Hop, Trap, R&B

Associated Acts: Nevada, Kanye West, Fetty Wap, Karol G, Don Diablo, Sebastian Yatra, Big Sean, Nana Rogues, Chris Jeday, Diddy Dirty Money, MANN, David Zowie, Drake, Kelis, Alex Clare, Aleisha Lee, Esty Leone and Mark Morrison.